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USEFUL LINKS |
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Netpromoter Score |
More information on
evaluating your
current “loyalty”
score”
www.netpromoter.com/ |
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Harvard |
A great source for
information on the
world’s successful
companies & much
more
www.hbsp.harvard.edu |
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USEFUL BOOKS |
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“The Loyalty
Effect” |
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This is one
of our favourite
books on Customer
Loyalty. Written by
Fred Reicheld, it
describes the
results of some
fascinating research
into this area. |
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www.refresher.com/!loyalty |
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"The Profit Zone" |
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Another favourite
book. It is very
different but also
based on actual
companies with some
very useful
guidelines. |
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www.profitpatterns.com |
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For details of
some of our other
favourite sources of
information please
contact us on +44
(0)870 446 4465. |
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